Comprehensive
Marketing Plan
- Month Nos. 1-6
1. Seller’s
guide to display home in optimum conditions
2. Enter
home on CMLS
3. Color
Flyers for all showings and marketing exposure
4. For
Sale Sign with direct contact numbers below (see #26 below)
5. Broker’s
Open House
6. Al
Filippone Associates web-site, with top position on all major search
engines
7. E-mail
listing announcement to cache of addresses
8. New
York Times Homes Magazine or Real Estate Book
9. American
Home Shield Buyer Protection Plan Available for Purchase
10. Announce
new listing through Fairfield Citizen News
11. Local
advertising Fairfield Minuteman
12. Photo
or classified ad in Wall Street Journal
13. For
Sale Postcards Greenfield Hill marketplace
14. Feature
listing in next issue of “On the Hill” or “On the Harbor” newsletter
15. CD
Gallery of photos and on-line brochure of your home for perspective buyers
16. Photography
for Raveis web-site
17. E-mail
brochure to New York Relocation Directors/Principals/Division Managers:
Insignia Douglas Elliman-Manhattan
Barbara Corcoran, The
Corcoran Group - Manhattan
William B. May Company -
Manhattan
Halstead Property, LLC
–Manhattan
Olshan Realty, Inc.
–Manhattan
Brown Harris Stevens
–Manhattan
Daniel Gale Real Estate
–Long Island
Houlihan/Lawrence, Inc.
–Westchester
Julia B. Fee, Inc. -
Westchester
18. Exposure
through National Relocation Management
19. Exposure
through weekly team and sales meetings
20. Office
Telemarketing Campaign
21. Verbal
feedback from all showings
22. Complete
accessibility of your listing agent
23. Monthly
written status reports
24. Referral
network with top producing Raveis agents in each Fairfield County office
25. All
marketing with our direct phone numbers: 203.221.SOLD and 888.88A.FILI
26. Pre-qualification
of potential buyers through William Raveis Mortgage Company
27. Feature
ad Westport Magazine ($1M+)
28. Feature
ad New York Living Magazine ($1M+)
29. “Buyers
Guide” and Buyer Specialists ensures exclusive relationship with buyers
30. Referral
network with Who’s Who in Luxury Real Estate Membership
31.
Al’s full service team working for you .
I am excited about the prospect of working for you.
Al Filippone
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